Amazon will finally begin its in-house fulfillment and delivery network in the largest Latin American economy, Brazil.
While the company entered the Brazilian market on a small scale in 2012, Amazon found itself playing catch up with well-established local competitors. A recent New York Times article
discusses the company’s small-scale presence that focused primarily on selling their Kindle e-reader and books. Amazon is now transitioning from a consumer marketplace to directly stocking and delivering goods.
The nation’s complicated tax system and logistics previously posed challenges for Amazon. However, this expansion
“expected to intensify competition for fast delivery of goods… as [Brazil] exists a painful recession.”
Amazon’s emerging role in the Brazilian economy should help open up the market to other foreign businesses.