According to a new report by eMarketer, digital ad spending in Latin America is expected to grow 14.1% in Latin America in 2019: with advertisers spending $9.17 billion in the region this year.
“Digital platforms will take in nearly one-third of all media spending in Latin America, the analysts predict” (Billboard)
The study found that display advertising driven primarily by video and social media is expected to account for more than 57% of total digital ad spending this year in Latin America, while search accounts for 37.1% and 5.5% for classifieds.
In addition, eMarketer reports that this year, mobile’s share of digital ad spending will account for 62.7% of digital investments.
“Continued investment in digital infrastructure, improved mobile internet access, less-expensive data plans and rapid smartphone adoption have impacted mobile advertising growth throughout Latin America”