As home to a population of nearly 15 million people including half of Brazil’s billionaires and accounting for 18 percent of the country’s GDP, São Paulo is the heart of the Brazilian innovation ecosystem.
In addition, the city accounts for 60 percent of startup investments in Brazil and well over 2,000 ventures working on tech-based products and services.
“São Paulo is a decision-making hub, the Latam base of 65 percent of Fortune 500 companies and tech giants like Spotify, Airbnb, Google, Netflix and Amazon. It is also home to many local unicorns, including ridesharing firm 99, fintech Nubank
and real estate startup Quinto Andar.
The urban problems facing the city create vast opportunities for businesses that are working to solve these problems such as mobility and healthcare.
A prime example is the resounding success of mobility startups Yellow
, who achieved exponential growth
in the city within a few months.
“In São Paulo, there is an openness that is unique… It is not easy to start a business like Uber in Cuiabá, for example. But if you start it in São Paulo, prove your business works and make it known, it has a much higher chance of succeeding elsewhere.”